About us
SINCE OUR ESTABLISHMENT IN THE 1980’S, ATHRA IS PROUD TO MAINTAIN A REPUTATION AS A FAMILY OWNED SILVER FASHION HOUSE THAT DESIGNS NEW COLLECTIONS AND SETS NEW TRENDS FOR EVERY STYLE PREFERENCE.
CUSTOMERS VIEW US AS A FASHION SOURCE FOR SILVER. OUR QUICK RESPONSE TO CURRENT TRENDS AND DIVERSITY IN OUR PRODUCT LINE HELPS US MAINTAIN A STRONG FOOTHOLD IN THE MARKETPLACE. WITH IN-HOUSE DESIGNERS AND CONSTANTLY TRAVELING BUYERS, WE ARE VERSATILE ENOUGH TO REACT TO ANY CHANGE IN TREND DIRECTION AS OPPOSED TO A COMPANY THAT IS HEAVILY INVESTED IN INVENTORY. THIS ENABLES US TO GUIDE CUSTOMERS TOWARD NEW TRENDS AND BEST SELLING CATEGORIES. ATHRA IMPORTS FROM A WIDE VARIETY OF SOURCES FROM A WIDE RANGE OF COUNTRIES INCLUDING MEXICO, ITALY, THAILAND, CHINA, HONG KONG, INDIA, INDONESIA AND POLAND AS WELL AS CARRYING DOMESTIC GOODS FROM THE UNITED STATES. OUR “FAR-REACHING” SELECTION OF MERCHANDISE ALLOWS US TO SATISFY THE NEEDS OF A WIDE ARRAY OF CUSTOMERS RANGING FROM ELITE BOUTIQUES TO YOUR LOCAL ‘MOM AND POP’ STORES.