About us

Celebrating 40 years in business as a design importer and distributor of high fashion sterling silver jewelry. Founded by Amena Koumi in 1984, Athra is proud to maintain a reputation as a women & family-owned silver fashion house based in New Jersey. Each piece in our extensive collection is a testament to our commitment to excellence, meticulously crafted by skilled artisans who share our passion for perfection.

 



Our jewelry ranges from classic designs that exude sophistication to contemporary pieces that make bold statements, ensuring there is something for every taste and occasion. 

Our customers view us as a fashion source for silver. With in-house designers and frequent traveling buyers around the world, we are versatile enough to react to any change in trend direction. We have built a reputation for quality, reliability, and outstanding service. Our commitment to excellence ensures that each piece we offer is both stylish and timeless, meeting the highest standards of craftsmanship.

 

TRENDY & PERSONALIZED STERLING SILVER COLLECTIONS

Explore trendy designs and exclusive personalized styles in premium sterling silver. Our in-house design team maintains a strong foothold on trends in order to offer the latest styles perfect for layering and creating unique looks.

 

FAST FASHION BRASS COLLECTIONS

Offering a wide array of options from on-trend pieces to essentials, our brass collection is carefully crafted with quality materials to ensure elevated and durable pieces. A versatile chic option that lets the customer effortlessly explore affordable new trends and looks ensuring they always have stylish options to add to their collections.


ARTISAN STERLING SILVER COLLECTIONS

Exclusively designed and hand crafted by skillful artisans from the island of Bali, Indonesia. Each piece reflects the opulent features and lush aesthetic that we celebrate throughout the collection with traditional, delicate patterns and premium quality sterling silver and gemstones.


MADE IN MEXICO SILVER COLLECTIONS

Mexico's rich history in silver mining and distinctive designs combine with sophistication to form the modern look of internationally recognized and adored Mexican jewelry.